Customer education for numerous products is a small instruction booklet that comes with the product, some online videos, and a customer service number to call for questions that are often not sufficient to answer the customer questions and results in a dissatisfied customer.
Goals and Objectives
A broader and more in-depth education should be delivered digitally about the product, the products’ capabilities and uses, and tangential products that can be accessed at the customer’s desire while reducing the number of employees that need to be involved.
Multiscreen, multi-application content distribution, and interactive processes; AI; analytics; omni-channel; predictive models; avatars; customer service applications; and contact center applications
Use Case Summary
Customer education about the product is digitally available real time anywhere and from any device to support the customer in deriving the highest value from the product specific to its needs.