Few products have the developer loyalty that we see in mobile devices, but that changes as more technology products expand their software-based interface with consumers/customers.
Goals and Objectives
Development of add-on products and services enhances customer experience, creates new revenue streams, and increases brand loyalty.
Hardware: IoT and smartphones
Software: AR/VR, cognitive/AI, mobile, and Big Data/analytics
Services: Business services
Use Case Summary
Social communities of developers with affinity to the brand and developer community platforms will be built. Shared innovation enables a connected consumer experience, which speeds codevelopment of new products and services to market, driving enhanced value for consumers.