Digital Mission

Engaging Consumer Experience At Scale

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Innovation Acceleration Omni-Source Innovation

Digital Knowledge Base

Current Situation

BOVC companies are not always good at really understanding consumer needs and wants or even things consumers don’t yet know they want. It’s part of the reason that 40% of new products fail.

Goals and Objectives

The goal is to have social communities of customers with affinity to the brand with connectivity to broader social platforms.

Technology Deployed

Cloud, BDA, social, and cognitive

Use Case Summary

There are social communities of customers with affinity to the brand with connectivity to broader social platforms – “unpaid advocates.”

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