Digital marketing infrastructures are complex and fragmented, making it difficult to orchestrate customer experience from one interaction to another and to optimize investment in customer acquisition based on potential lifetime value of a prospect.
Goals and Objectives
Make the most compelling offer to every customer/prospect the fastest.
Wide range of systems for managing interactions, content, data, analytics, and the business of marketing
Use Case Summary
Enable every customer interaction to enhance every other interaction in the most economical way possible.