Current Situation
Customer rewards are based upon multiple purchases and generally not on the larger impact a customer can have about the perception of a brand.
Goals and Objectives
Provide customers with additional information and encouragement to continue the relationship.
Technology Deployed
AI, big data, customer analytics, customer intelligence platforms, dynamic data collection, predictive models, dynamic digital assent management, and content placement
Use Case Summary
Using digital technologies, brands can track and measure the impact a customer is having on a brand beyond the transaction and reward those customers appropriately for their impact on the brand.