B2C and B2C sellers have historically focused on standing up digital commerce “stores” for specific digital endpoints, such as a website or mobile application. When new endpoints arise, such as Amazon Echo, Google Home, or IoT, businesses are forced to go back to the drawing board to enable commerce. This approach will only increase in the future, putting a strain on sellers’ IT efforts and resulting in differentiated commerce experiences for customers across different channels.
Goals and Objectives
Support transactions on all current and future customer endpoints. Lower IT costs associated with re-platforming the commerce engine. Reduce friction for customers who wish to make a purchase.
A decoupled digital commerce engine that can support any customer endpoint by leveraging a RESTful API layer. Responsive webstore design that adapts to wide ranges of endpoints.
Use Case Summary
Regardless of future endpoints, a customer will be able to engage with the organization’s product catalog and make purchases. Interface-free commerce, where customers receive personalized products and services without needing to search.