Mining customers typically connect with their vendors through a manual process that results in limited information captured in the CRM application.
Goals and Objectives
The objectives are to create a seamless customer experience across applications and technology platforms creating a single source of the truth increasing customer satisfaction, revenue, and efficiencies.
Hardware — enterprise hardware, sensors
Software — customer relationship management applications
Services — Business services
3rd Platform technologies — cloud, social
Use Case Summary
A digital platform allows the customer to connect with vendors in an anywhere/any way approach that captures and catalogues customer interactions, outstanding items, and outcomes.