Digital Mission

Creating Experience Ecosystems

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Omni-Experience Customer Engagement Responsive Experience

Digital Showroom

Current Situation

Customers must see physical products to get a feel for the product in three dimensions. Exploring equipment options is generally limited to photo-realistic two-dimensional models at best.

Goals and Objectives

Higher conversion rates of prospective buyers; higher revenue; higher levels of customer satisfaction

Technology Deployed

AR/VR, cognitive, and mobile

Use Case Summary

The use of AR/VR technologies to allow the customer to get an immersive understanding of various product options

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