Current Situation
Organizations capture and segment customer information but do not share this capability or knowledge with partners that support the same customers.
Goals and Objectives
Maximize customer experience by unifying customer segmentation and knowledge sharing among industry ecosystem partners that support that same customers.
Technology Deployed
Hardware: Storage, smartphones, and tablets
Software: Big Data/analytics, cognitive/AI, machine learning, cloud, ERP, CRM, and SLM
Services: Business services and IT services
Use Case Summary
360-degree profiles of industry ecosystem end users (customer/consumer/citizen/patient) for related innovation-, operational-, and service-related efforts