Digital Mission

Trusted Ecosystem Innovation

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Trusted Ecosystem Innovation Shared Applications

Dynamic Customer Segmentation

Current Situation

Organizations capture and segment customer information but do not share this capability or knowledge with partners that support the same customers.

Goals and Objectives

Maximize customer experience by unifying customer segmentation and knowledge sharing among industry ecosystem partners that support that same customers.

Technology Deployed

Hardware: Storage, smartphones, and tablets
Software: Big Data/analytics, cognitive/AI, machine learning, cloud, ERP, CRM, and SLM
Services: Business services and IT services

Use Case Summary

360-degree profiles of industry ecosystem end users (customer/consumer/citizen/patient) for related innovation-, operational-, and service-related efforts

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