Current Situation
Hotels and airlines utilize dynamic pricing to account for changes in demand to capture higher rates.
Goals and Objectives
Dynamic pricing expands to include a broader and flexible number of factors. Capabilities will expand to provide unique pricing, providing guests with an appropriate level of control over what price they pay for a service.
Technology Deployed
Hardware: Enterprise hardware, edge computing
Software: Revenue management systems, POS, cloud, analytics, AI/ML, database tools, CRM, loyalty
Services: IT services, business services
Other: Cloud
Use Case Summary
Dynamic pricing should enable hospitality and travel to shift and leverage demand as needed while tapping into attribute-based selling concepts to provide improved experience for guests.