Corporate applications are being embedded with real-time communications (voice, video, messaging) via application programming interfaces (APIs), software development kits (SDKs), and communications platform as a service (CPaaS). The focus has primarily been around messaging (notifications, 2FA, SMS-enabled business lines, etc.), but embedding video in apps is also growing in popularity today.
Goals and Objectives
A simpler, low-cost approach allows software developers to create niche applications more rapidly, particularly in vertical markets where a more customized approach may be needed or preferred versus the horizontal appeal of many core UC&C solutions today.
Solutions include tools used by software developers such as application programming interfaces, software development kits, and communications platform–as-a-service offerings; also leverage voice/telephony, video, and messaging (instant messaging, SMS, chat, email) apps primarily today.
Use Case Summary
Embedded communications have applications in daily business process activities (e.g., IT system status alerts, payroll reminders, shift confirmation, schedule coordination, and other notifications) and in one-time disruptive incidents (e.g., security incidents, dangerous weather, power outages), among many others.