Customers, having adopted powerful mobile technologies and applications, now expect a one click to buy, one click for support, and one click to communicate and collaborate. These customers have a high expectation for even better employee experiences.
Goals and Objectives
Employees are more connected than many businesses, using social media frequently, and with their chosen apps, communicate and collaborate daily. Enterprises must not only leverage these skills but create a culture of collaboration that taps the talents of all users globally, breaks silos, balances work life and result, with the proper culture and integrated technologies into moving from email trails to collaboration, shorter and focused meetings, faster time to market or project completion, and a more engaged workforce that can make meaningful contributions.
Solutions include social media accounts, team collaboration applications such as Slack and Microsoft Teams, videoconferencing, and enterprise communities (or enterprise social networks).
Use Case Summary
Digital customer experience becomes employee experience when those people go to work, expecting seamless communication and collaboration that crosses silos to get work done faster and better. The use of team collaboration applications with a highly integrated IT and marketing stack, paired with a culture of collaboration, creates the foundation for collaboration — and a good employee experience — that enables a variety of valuable efficiencies around both deliverables and the ability to attract and retain talent.