Hotel lobbies and airport terminals are high-traffic areas where people gather and wait and are prime opportunities to market on-property/in-terminal amenities and attractions. Having individual displays no longer has an impact because guests are more into their smartphones.
Goals and Objectives
Design and uniqueness are key factors for hotels to attract guests through a great first impression. Create digital displays in the hotel lobby with a video wall to engage guests on social media, by either inviting them to share their experiences or displaying feeds directly on the wall. Curated and responsive content can recognize individual guests to provide personalized calls to action.
Cloud, IoT, smart mirrors, mobile applications, and social media, CRM, CDP, beacons, geolocation, 5G, computer vision, cameras, AI/ML, and VR/AR
Use Case Summary
Augmented and immersive services allow hospitality and travel organizations to leverage smart digital signage and video walls to unify a hotel’s digital guest experience and create a valuable branding and advertising platform in the hotel’s highest traffic area. These experiences can also be utilized in room to promote experiences by providing augmented teasers with AR/VR.