Information about customers, in the form of data, research, observations, or other means, gathered through various systems or staff throughout the enterprise, is often incomplete; inconsistent, insecure, unintegrated and unavailable to the people and systems that need it.
Goals and Objectives
Provide consistent, complete, high-quality, secure, integrated, aligned enterprise and easily available (multi-function) customer intelligence to the relevant staff and systems when and where it is needed
All of the technology above, plus additional enterprise systems of record containing customer information, and data integration technology; processes are the same as in Functional Customer Intelligence but expanded with greater breadth of 1st-party intelligence and people who need access
Use Case Summary
Improved decision quality, functional process outcomes, and customer experience through the use of enterprise customer intelligence