Digital Mission

Empathy @ Scale

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Empathy @ Scale Advertising and Marketing

Extended Reality Engagement

Current Situation

Digital content and experiences that customers currently have are flat, primarily through reading a page off a device, listening to and watching a video online, or physically interacting with a product.

Goals and Objectives

Provide a more immersive and/or virtual digital experience that employs more of the customer’s senses beyond just their eyes and ears and that gives the customer a deeper insight and appreciation of the brand, the brand promise, and the product.

Technology Deployed

Tablets, mobile devices, virtual reality (VR), augmented reality (AR), extended reality (XR) devices, and content management and distribution

Use Case Summary

Enabled by XR technologies, customers will be able to experience the product and the corresponding experience short of having the product physically, through digitally extending reality to the customer.

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