Digital content and experiences that customers currently have are flat, primarily through reading a page off a device, listening to and watching a video online, or physically interacting with a product.
Goals and Objectives
Provide a more immersive and/or virtual digital experience that employs more of the customer’s senses beyond just their eyes and ears and that gives the customer a deeper insight and appreciation of the brand, the brand promise, and the product.
Tablets, mobile devices, virtual reality (VR), augmented reality (AR), extended reality (XR) devices, and content management and distribution
Use Case Summary
Enabled by XR technologies, customers will be able to experience the product and the corresponding experience short of having the product physically, through digitally extending reality to the customer.