Information about customers, in the form of data, research, observations, or other means, gathered through sources outside the enterprise is often incomplete, inconsistent, insecure, unintegrated, and unavailable to the people and systems that need it.
Goals and Objectives
Consistent, complete, high-quality, secure, integrated, aligned, and easily available customer intelligence is provided from combined external and enterprise sources to the relevant staff and systems when and where it is needed.
Applications and services supporting the monitoring, importing, federating, or otherwise accessing customer information from the external ecosystem including analytics and extraction platforms
Use Case Summary
Include improved decision quality, functional process outcomes, and customer experience through the use of customer intelligence from external and enterprise sources.