There is a strong competition among institutions to secure high-potential individual donors to consider contributions to their institutions. Traditional donor programs limit the understanding of donors’ potential.
Goals and Objectives
Increase the success ratio in attracting high-potential donors and ensuring a steady flow of funding/support to the institution.
Social media scanning and big data and analytics
Use Case Summary
Using big data and analytics, high-potential donors with an understanding of likely affiliations, propensity to donate, and so forth are proactively identified.