Current Situation
Current systems aspire to support multichannel commerce by supporting the guest/passenger journey in multiple channels: physical, online, and mobile, but often these channels are siloed and not easy to shift from one channel to another without losing the history of a transaction/reservation.
Goals and Objectives
Orchestrate sales and service channels (mobile first, ecommerce, omni-channel, travel agency, social media, voice devices, connected home, and third-party apps) for optimal guest/passenger paths for purchase, sales, and service, enabling guests/travelers to easily change channel and continue to order/payment.
Technology Deployed
Single commerce engine, microservices architecture, hybrid cloud, order capture, order configuration, payment system, billing and accounting system, delivery setup, multicloud management, 5G, mobility infrastructure, edge infrastructure, and SD networking
Use Case Summary
Enable seamless omni-channel commerce throughout the passenger/guest journey and in the stream of life (search, discovery, order and deliver, and service).