A linear purchase process that has unnecessary friction points and does not leverage the connected social and mobile technologies that the customer uses during the customer journey.
Goals and Objectives
The purchase process is fast, easy, and convenient and leverages data for a connected customer journey while offering speed of purchase, convenience, and multiple delivery options.
Omni-channel cart/order, digital payments, social networking, media, IoT and voice-enabled bots, chatbots, and one-click buttons
Use Case Summary
Targeted and personalized mechanisms are provided to buy and pay anywhere conveniently and securely throughout the customer journey.