Current Situation
Clinical trials often fail because of the inability to recruit sufficient patients to participate. Most eligible patients are unaware that trials exist (e.g., 3-5% of cancer patients). Better patient engagement is needed to increase awareness and improve recruitment.
Goals and Objectives
Work with healthcare providers to identify eligible patients for trials from EMRs.
Leverage social media and patient advocacy groups to recruit eligible patients.
Increase patient awareness of industry efforts and goals in areas of medical unmet needs.
Technology Deployed
Data mine available patient databases.
Use social media to increase trial awareness and opportunities.
Social media data and analytics.
Use Case Summary
Improved ID and outreach to patients and their caregivers regarding available clinical trials.
More “consumerlike” engagement to recruit and retain patients in trials.
Engagement of patients and advocacy groups in drug pipeline awareness.