Events are held regularly to attract and encourage alumnae participation but have limited ability to track participant actions and contributions related to events. Events require local participation.
Goals and Objectives
Increase the link between events and other tangible alumni-related business objectives, such as increase in donations or engagement in lifelong education.
Mobile apps/online forms for event ticketing and registration, targeted marketing and CRM, virtual reality (VR), augmented reality (AR), social media scanning, analytics, and engagement tracking
Use Case Summary
Alumni easily find high-interest events and register and pay via mobile apps or online tools. Attendance is tracked, and there is follow-up engagement via CRM tools. A rich virtual experience is provided for those unable to participate in person. Analytics are used to ascertain the business outcomes.