Current Situation
Service providers that use cross-selling for complementary services and upselling for moving customers to higher-tiered spending plans
Goals and Objectives
Improve profits and reduce churn by enhancing stickiness and customer loyalty
Technology Deployed
AI/ML systems to process data and identify buying trends, target segments, and predictive solutions; marketing platforms for push notifications
Use Case Summary
Service providers that cross-sell complementary family/pooled data plans and upsell with higher rates plans and integrated services that boost overall sales and profits