Digital Mission

Support and Enable Diverse, Connected Communities

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Customer Experience Management Customer Retention

Intelligent Cross-selling/upselling

Current Situation

Service providers that use cross-selling for complementary services and upselling for moving customers to higher-tiered spending plans

Goals and Objectives

Improve profits and reduce churn by enhancing stickiness and customer loyalty

Technology Deployed

AI/ML systems to process data and identify buying trends, target segments, and predictive solutions; marketing platforms for push notifications

Use Case Summary

Service providers that cross-sell complementary family/pooled data plans and upsell with higher rates plans and integrated services that boost overall sales and profits

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