Most financial advisors and wealth managers engage with clients based on a limited set of data points provided by a traditional “contact management system.” These systems work as a digital client contact book but have no advanced features.
Goals and Objectives
Next-generation CRM tools integrate client management, external data inputs, and document management to improve engagement and drive value.
Document management tool, Real-time data and analytics to identify individual marketing and sales strategies to communicate with investors, Parsing of data sets, Integration between financial planning and CRM, Open APIs
Use Case Summary
Advanced CRM capabilities have evolved to adapt to the role of the financial advisor/wealth manager as a provider of “advice” (versus a stock trader), integrating valuable insights driven by client data.