Digital Mission

Engaging Consumer Experience At Scale

DOWNLOAD INFO SHEET
Innovation Acceleration Life-Cycle Analytics

Intelligent Personalization

Current Situation

Customization demands from customers and end consumers are increasing, yet there is no tie between the customer profile, past product usage, requirements, and buying habits.

Goals and Objectives

Implement rapid and accurate configuration and personalization of products and services to meet consumer’s unique needs.

Technology Deployed

Hardware: AR/VR, services, storage, smartphones, tablets, and IoT
Software: Cloud, PLM, ALM, CPQ, ERP, CRM, ideation, social, BDA, cognitive/AI
Services: Business services and IT services

Use Case Summary

Persona-based design is achieved through machine learning–driven analysis and personalization of products and services based on direct customer and consumer input, past product usage, and buying habits. The customer profile is considered at an early stage of product planning, design, and NPI.

DOWNLOAD INFO SHEET