Customization demands from customers and end consumers are increasing, yet there is no tie between the customer profile, past product usage, requirements, and buying habits.
Goals and Objectives
Implement rapid and accurate configuration and personalization of products and services to meet consumer’s unique needs.
Hardware: AR/VR, services, storage, smartphones, tablets, and IoT
Software: Cloud, PLM, ALM, CPQ, ERP, CRM, ideation, social, BDA, cognitive/AI
Services: Business services and IT services
Use Case Summary
Persona-based design is achieved through machine learning–driven analysis and personalization of products and services based on direct customer and consumer input, past product usage, and buying habits. The customer profile is considered at an early stage of product planning, design, and NPI.