Customization demands from customers and end consumers are increasing, yet there is no tie between the customer profile, past product usage, requirements, and buying habits.
Goals and Objectives
The objectives are rapid and accurate configuration and personalization of products and services that meet customer’s unique needs.
Hardware: AR/VR, services, storage, smartphones, tablets, IoT
Software: Cloud, PLM, ALM, CPQ, ERP, CRM, ideation, social, BDA, cognitive/AI
Services: Business services and IT services
Use Case Summary
Persona-based design is achieved through machine learning–driven analysis and personalization of products and services based on direct customer input, past product usage, and buying habits. The customer profile is considered at an early stage of product planning, design, and NPI.