Tourism is a major economic force in many cities around the world, and there is global competition to attract tourists and increase their spending locally. There is limited adoption of augmented reality (AR) tools to enhance the urban experience, from using your smartphone for augmented reality to interacting directly with physical infrastructure via tweets or mobile apps.
Goals and Objectives
To increase the attractiveness, services, and economic opportunities of a city by enhancing the city experience with augmented reality. From local attractions to better city navigation and information, an AR overlay can provide a unique experience.
AR/VR hardware such as screenless viewers, tethered head-mounted displays (HMDs), and standalone HMDs, smartphones, and tablets, digital content, and graphics software
Use Case Summary
To enhance the experience of the public by using augmented reality tools to provide an additional overlay of information and digital experience to the physical environment. For tourists and visitors, AR apps can provide gamifications for all ages, personalize experiences, and offer mobile payments.