Current Situation
Typical booking/ordering experiences require multiple clicks and nonintuitive steps that can result in abandoned bookings and orders.
Goals and Objectives
Digital platforms should be flexible to handle business changes and new revenue streams and offer the ability to pair the digital with the real-life experience in the purchase offering add-on services based on customer interest areas, actions, and dwell time.
Technology Deployed
Hardware: Enterprise hardware
Software: AI, biometrics, NLP
Services: Blockchain, IT services, business services
Other: IoT, blockchain, AR/VR
Use Case Summary
Intuitive commerce will allow hospitality brands to offer a fluid experience for guests to purchase the desired services, with opportunities for predictive offers to reduce clicks, automatic upsells, and rebooking.