Digital Mission

Engaging Consumer Experience At Scale

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Innovation Acceleration Life-Cycle Analytics

Lifetime (Profitability) Product Performance

Current Situation

Life phases of products are not managed holistically, thus lifetime profitability is not maximized.

Goals and Objectives

Maximize lifetime profitability in the context of both product and overall portfolio.

Technology Deployed

Cloud, BDA, and cognitive

Use Case Summary

There will be the ability to capture pan lifetime data and identify, both reactively and proactively, the optimal point at which a product should be launched and when it should be retired. Data trumps debate.

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