Current Situation
Managed services for monetization are primarily turnkey facility-based solutions. OTT managed service offerings typically come with monetization services for subscription, hybrid, and free advertising supported television–based solutions.
Goals and Objectives
Advanced, cloud-based monetization platforms will include tools and services for subscription, pay-per-view, ad supported, and hybrid application business models. All will have convergent multiplatform reporting, billing, and account management capabilities. Supported media types will include video, display, and audio for live, as-live, and on-demand applications.
Technology Deployed
Cloud-based IaaS, PaaS. and SaaS solutions will be combined and used by managed service providers to offer turnkey solutions. AI/ML technologies will be used for workflow processing throughout the business cycle.
Use Case Summary
Networks and television station groups will use turnkey managed services for integrated, multiplatform, cloud-based monetization solutions. The motion picture industry will use cloud-based managed monetization services for direct-to-consumer business models. Many cloud-based managed service providers will offer end-to-end turnkey solutions that include production, distribution, and monetization services.