Current Situation
Metasearch capabilities for hotels, airfare, and car rentals are often a race to the bottom with lowest cost dominating the tops of searches and separating operators from guest data.
Goals and Objectives
Provide operators with more control and connections between OTAs, metasearch sites, and GDS to provide guests with easy ways to shop and contrast while giving operators the ability to control the guest experience and drive direct revenue either through bookings or ancillary sales while connecting to the property PMS/CRS.
Technology Deployed
Hardware: Enterprise hardware
Software: CRS, PMS, GDS, booking software (OTAs), CDP, augmented reality
Services: Business services, IT services, connectivity services
Other: Mobile, 5G, virtual reality
Use Case Summary
Total revenue management will transform the metasearch capabilities that hotels and travel providers want to take advantage of while predicting higher-value guests and fine-tuning and presenting offers direct to consumers in virtual and mobile environments and seamlessly taking and managing reservations to drive most profitable reservations and customer lifetime value.