Digital Mission

Contextual and Value-Centric Insurance

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Omni-Experience Engagement Omni-Channel Delivery of Products and Services

Mobile Channel for Customers

Current Situation

Many insurance organizations offer mobile applications for quotes, policy adjustments, product marketing, claims first notice of loss (FNOL), and claims status tracking. The channel is yet to see the success it deserves due to lack of a fully interactive experience. Many apps still operate on static data and menus as well as fail to meet customer expectations on the channel.

Goals and Objectives

Offer a highly personalized, simple, and contextual mobile experience (for example, based on the customer’s life events or geolocation). Provide instant access to relevant information and consistent marketing and service experiences across different kinds of mobile devices. Provide stronger authentication to alleviate security concerns.

Technology Deployed

Mobile technologies
5G
Cloud
Next-gen security
Biometric customer authentication
Geolocation technologies
Multimedia capabilities
Advanced analytics
AI

Use Case Summary

Complement existing touchpoints such as online or call center with a customer-centric mobile channel that will help meet customer expectations to engage with insurance organizations through their channel of choice. Explore digital channels to effectively broaden the direct-to-customer aspirations.

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