Hospitality companies are collaborating with technology companies to develop mobile-based apps that customers can use anytime and anywhere to make their bookings, but are early in equipping staff to engage better and smarter with the customer on the floor.
Goals and Objectives
Capitalize on mobile technology to improve customer experience and create unprecedented value. Equip sales associates with mobile clienteling and point-of-sale (POS) apps that engage the customer about their needs and wants, increasing sales and repeating visits.
Mobile payments, omni-channel commerce, wearables, other mobile apps, mobile devices, and IoT
Use Case Summary
Mobile-first approach to customer engagement, providing multiple mobile touch points for the customer and equipping the sales associate with clienteling tools to engage the customer.