Channels maintain distinct configurations, and manufacturers cannot identify actual customer requirements because they focus on one channel partner at a time.
Goals and Objectives
The objectives are higher conversion rates of prospective buyers, higher revenue or profit margins, higher levels of customer satisfaction, and improved cross-selling and upselling.
Industry cloud, social, mobile, and cognitive
Use Case Summary
A shared CPQ platform enables channels to sell preferred configurations at optimal prices and provides visibility for OEMs into configuration patterns and new product/service opportunities.