Media companies today are still focused on servicing their customers primarily on their proprietary platforms, but as multiplatform relationships proliferate, they must be able to work across multiple distribution platforms and types of devices to ensure differentiated customer experiences.
Goals and Objectives
Enables the orchestration of a consistent and cohesive customer relationship across all distribution channels and devices to enhance customer experience and retention
Social media, contact center tools, case management tools, and multitouch engagement including social, chat, email, phone, SMS, voice, bots, AI, and IoT
Use Case Summary
Multi-platform customer relationship management enables a consistent, cohesive, proactive, and highly efficient approach to engaging and interacting with the customer on any platform or device.