Digital Mission

Experiential Hospitality, Dining, and Travel

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Business Model Innovation Technology-Driven Revenue

NFT Virtual Product

Current Situation

Monetization of virtual assets through nonfungible tokens has gained traction in several industries, including hospitality. Operators must continue to think about and establish selling “proof of ownership” or certification of the NFT in these early days.

Goals and Objectives

Establish best practices for sales and management of NFT products.

Technology Deployed

Cloud, databases, server technology, and blockchain

Use Case Summary

Hospitality operators can manage and sell NFTs that certify ownership of virtual goods, events, or real estate such as digital avatars, digital gifts, digital products usable on third-party platforms such as games, digital event tickets, digital platform currencies used within games, or digital universes and more.

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