Digital Mission

Experiential Retail

DOWNLOAD INFO SHEET
Retail Business Innovation Data-Driven Revenue Opportunities

Offsite Advertising — Retail Media Network

Current Situation

Retailers look to expand existing reach of advertising efforts to generate additional revenue from retail media networks but are challenged with site and in-store capacity.

Goals and Objectives

Generate additional revenue stream with data monetization from third-party data collection to augment reach of current retail media network investments.

Technology Deployed

Data warehousing, integration tools, demand-side platforms, CDPs, sell-side platforms, ad exchanges, ad servers

Use Case Summary

Additional revenue extending reach and increased targeted ad capacity selling through third-party channels supplementing existing retail media network sales.

DOWNLOAD INFO SHEET