Retailers look to expand existing reach of advertising efforts to generate additional revenue from retail media networks but are challenged with site and in-store capacity.
Goals and Objectives
Generate additional revenue stream with data monetization from third-party data collection to augment reach of current retail media network investments.
Data warehousing, integration tools, demand-side platforms, CDPs, sell-side platforms, ad exchanges, ad servers
Use Case Summary
Additional revenue extending reach and increased targeted ad capacity selling through third-party channels supplementing existing retail media network sales.