Omni-channel commerce has made big strides but has not yet achieved true outlet transparency. Cumbersome store/online handoffs frustrate consumers.
Goals and Objectives
Drive sales and brand loyalty through location-agnostic trade – both for purchases and returns.
Industry cloud, cognitive, IoT, and mobile
Use Case Summary
Offer seamless shopping experiences through the consumer’s consumption location of choice, including search, select, and availability with 100% accuracy. There will also be the ability to 3D print some products, particularly in remote scenarios.