Current systems aspire to supporting multichannel commerce: supporting the customer journey in multiple channels (physical, online, catalog, mobile).
Goals and Objectives
Orchestrate sales and service channels (mobile first, ecommerce, omni-channel, in-store) for optimal customer paths to purchase, sales, and service.
Omni-commerce (stores, e- and m-social, voice, chat, one-click, etc.)
Use Case Summary
Enable seamless omni-channel commerce throughout the consumer journey and in the stream of life (search, discovery, buy and fulfill, and service)