Given the importance the travel and hospitality sector places on building personal relationships and generating loyalty, offering subscription services would seem a natural fit for the industry. Yet the industry seems surprisingly reluctant to catch up – with a few exceptions in travel.
Goals and Objectives
Subscription models create a lasting relationship with guests, putting the customer first and connecting the dots for the traveler along every step of the journey. Grow alternative revenue streams through subscription services.
Loyalty apps, cloud, data, CRM, predictive analytics, blockchain, and SSI/decentralized identifiers
Use Case Summary
Differentiated subscription programs will allow hospitality brands to create a direct and consistent relationship with guests via digital platforms that cater to the guests’ demands for convenience. Consistent interactions yield high-value data for future promotions and outreach and can optimize new revenue streams such as pantry/grocery items or other services (meal kits, etc.).