Current Situation
Given the importance the travel and hospitality sector places on building personal relationships and generating loyalty, offering subscription services would seem a natural fit for the industry. Yet the industry seems surprisingly reluctant to catch up – with a few exceptions in travel.
Goals and Objectives
Use subscription models to create a lasting relationship with guests, putting the customer first and connecting the dots for the traveler along every step of the journey. Grow alternative revenue streams through subscription services and connect with guests along other avenues in their lives and buying habits.
Technology Deployed
Hardware: Enterprise hardware
Software: Loyalty, software, data and analytics, CRM, AI/ML, predictive analytics, blockchain, and SSI/decentralized identifiers
Services: IT services
Other: Blockchain, cloud, big data
Use Case Summary
Use differentiated subscription programs to allow hospitality brands to create a direct and consistent relationship with guests via digital platforms that cater to the guests’ demands for convenience and a sense of personalization. Consistent interactions yield high-value data for future promotions and outreach and can optimize new revenue streams such as pantry/grocery items or other services (access to fitness rooms, spas, meal kits, etc.).