Organizations either deliver piecemeal or fail to create and deliver engaging, relevant, content-rich, and consistent experiences to a growing array of web, mobile, and social channels.
Goals and Objectives
Build organizational experience delivery competency, leveraging investments in content and experience design, to lower the cost of supporting new channels and ensure brand consistency.
Web content management systems, headless content management systems or API-first content services, and related technologies (e.g., customer analytics, predictive analytics, testing, targeting, and personalization) (AI-based presentation optimization is an accelerator.)
Use Case Summary
Consistent, optimized digital experiences should be delivered across all customer channels.