Marketing mix modeling is disconnected from one-to-one customer journey marketing, rules-based or infrequently optimized programmatic advertising bidding, imprecise return on marketing investment, and retargeting disconnected from offline transactions
Goals and Objectives
Customer communications replace the marketing and advertising paradigm; unified marketing mix and personalized (microsegment) customer journey strategy, modeling, and tactics; rapid refresh of programmatic rules; and closed-loop retargeting.
Cloud, machine learning, behavioral and personality analytics, trade-off analytics, and optimization
Use Case Summary
Improve return on demand generation investments with the unified management of marketing and sales funnel.