Current Situation
Organizations either deliver piece meal or fail to create and deliver engaging, relevant, and content-rich experiences to a growing array of web, mobile, and social channels.
Goals and Objectives
Build organizational experience delivery competency, leveraging investments in content and experience design, to lower the cost of supporting new channels and ensure brand consistency.
Technology Deployed
Web content management systems, headless content management systems or API-first content services, and related technologies (e.g.,customer analytics, predictive analytics, testing, targeting, and personalization) (Artificial intelligence [AI]–based presentation optimization is an accelerator.)
Use Case Summary
Deliver consistent, optimized digital experiences across all customer channels.