Current Situation
80% of new products fail in the marketplace, despite being validated with focus groups. Most companies judge their innovation funnel to be under-populated.
Goals and Objectives
Increase the flow of product ideas and innovation and improve the success rate of new products and product improvements.
Technology Deployed
Hardware: AR/VR, smartphones, tablets, wearables
Software: Cloud, PLM, PPM, ERP, ideation, social
Services: Business services, IT services
Use Case Summary
Connectivity to social communities as ‘digital focus groups’ to allow for input (direct or indirect) from customers and direct connectivity to suppliers and ecosystem partners to participate in ongoing product ideation. Include social communities of customers with affinity to the brand, as well as connectivity to broader social and crowdsourcing platforms.