There are disconnected actions and interactions because of customer data management issues, broken workflows, and process latencies. Mishandled and underutilized customer touch points leave customers disappointed and selling and servicing opportunities unrealized.
Goals and Objectives
Manage all customer-facing applications, associates, and digital processes with next-best-action guidance along the customer journey on a mobile-first platform that delivers predictive and prescriptive analytics, real-time data, process and workflow automation, and content realization to achieve CRM and loyalty objectives.
CRM, loyalty, AI, analytics, mobile devices, tablets, digital screens, IoT, content management system (CMS), campaign management, and data management platform DMP
Use Case Summary
Enhanced CX and CRM and loyalty program goals (e.g., lifetime value and increased retention) are achieved through consistently contextual and relevant interactions in the stream of life leveraging consumer mobile digital screens, supported by a network that processes, mines, and analyzes a broad spectrum of real- and near-real-time data through the customer journey.