Disconnected actions and interactions due to customer data management issues, broken workflows, and process latencies. Mishandled and underutilized customer touchpoints leave customers disappointed and selling and servicing opportunities unrealized.
Goals and Objectives
Manage all customer-facing applications, associates and digital processes with next-best action guidance along the customer journery on mobile-first platform that delivers predictive and prescriptive analytics, real-time data, process and workflow automation, and content realization to achieve CRM and loyalty objectives.
CRM, loyalty, AI, analytics, mobile devices, tablets, digital screens, IoT, CMS, campaign management, DMP
Use Case Summary
Enhance CX and achieve CRM and loyalty program goals, e.g., lifetime value and increased retention, through consistly contextual and relevant interactions in the stream of life leveraging consumer mobile digital screens, supported by a network that processes, mines, and analyzes a broad spectrum of real- and near-real-time data through the customer journey.