Current Situation
Fund managers generally earn a base percentage fee over assets under management, regardless of the performance of the fund. When fund performance is poor, investors reluctantly pay their fees.
Goals and Objectives
Fulcrum fee structures are more closely aligned with the performance of the fund, generating higher profits for overperformance and reducing investor negative feedback.
Technology Deployed
Modeling of fulcrum model scenarios to understand demand and margins, Optimized pricing platform automating price updates
Use Case Summary
Fulcrum fees go up and down proportionally according to the performance of the fund, supporting higher profits when a fund over-performs.