Primarily rule-based planning and composition of promotion events, sometimes informed by predictive analytics, with limited insight into guest/passenger journey patterns.
Goals and Objectives
Promotional strategies and tactics optimize the balanced impact on customer lifetime value and return on capital investment through a mix of personalized promotions/communications. and public campaigns orchestrated through interactions.
Cloud, IoT, omni-channel, journey-aware prescriptive behavioral analytics, AI-content curation, trade-off optimization, machine learning
Use Case Summary
Improve return on promotion investment balancing marketing objectives to increase guest/passenger lifetime value.