Companies fail to clearly integrate with partners to the benefit of both. Only the most sophisticated and mature CX programs even contemplate the role of partners and distributors.
Goals and Objectives
Strong CX best practice training, measurements, and incentives are needed to drive partner competency and compliance in delivering brand CX standards.
Partner relationship management and partner data platforms
Use Case Summary
Partner management platforms along with CX training and best practice should be extended into partner programs with incentives for building competency and rewards for performance metrics.