Current Situation
Content owners are confronting multiple security threats as the boundaries that used to exist around data are disappearing. Viewers’ personal data are increasingly being stored together off premise in places such as datacenters, making data increasingly exposed to security breaches.
Goals and Objectives
Enables personal data security and privacy across multiple platforms, improving customers’ comfort in signing on to a platform and potentially enhancing competitive and branding
Technology Deployed
Firewall, VPN services, intrusion prevention, malware protection, network flow analysis, highspeed transfer software, encryption at rest, digital rights management, forensic watermarking and breach monitoring, end-to-end encryption, tokenization, multi-modal authentication, advanced security analytics, and threat intelligence platforms
Use Case Summary
Personal data security enables the storing and protection of customer personal data, during and after an attack, allowing the customer to be comfortable in providing personal data that enable companies to serve their specific viewing needs and monetize their viewing habits.